Create watermarks that go beyond protecting your photos

Photographers who sell photos on the Internet generally know that embedding a visible watermark in their photos is the most effective way to protect their photos against illegal downloads and use.

However, our new watermarking tool allows photographers to obtain two additional benefits: promote their brand and adapt the level of protection to different audiences.

Promoting your brand with watermarks is actually quite simple and effective with the new tool: simply set your marks to be your business or personal name, and choose a size and font for the mark that agree with your brand.

Then, every time a client views a photo they will be reminded of the artist who created it instead of being told that it is only a "Proof" or "Preview."

Although practically any mark may discourage a person from illegally using your photos, only marks based on key elements of your brand, such as your name, will give you the added benefit of promoting your brand.

Another benefit of the tool is that it lets you adapt the level of protection to different audiences.

For example, if you are selling to an audience that may be inclined to impulsively steal your photos (do seniors come to mind?), you may want your photos to have a strong and ominous watermark front and center.

However, if your audience is educated, financially secure, and trustworthy, such as the friends and family of a high society couple getting married, you may want to make your marks less obtrusive, or even eliminate them completely, lest they be insulted with a watermark that shouts: "I do not trust you!"

To sum up, our new watermarking tool not only gives you the best protection available for your photos; it can also help you promote your brand and adapt your level of protection to fit any audience.

The tool is available on the Settings>Display>Watermarks page of your Online Proofing service.

Cheers,

To making watermarks work harder for your success!