Thursday, November 20, 2008

Create watermarks that go beyond protecting your photos

Photographers who sell photos on the Internet generally know that embedding a visible watermark in their photos is one of the most effective ways to protect their photos against illegal downloads and use.

Our new watermarking tool will allow Moments4Ever photographers to go a step further and obtain two additional benefits from their watermarks: promote their brand and adapt the level of protection to different audiences.

Promoting your brand with watermarks is actually quite simple and effective with the new tool: simply set your marks to be your business or personal name, and choose a size and font for the mark that agree with your brand.

Then, every time a client views a photo they will be reminded of the artist who created it instead of being told that it is only a "Proof" or "Preview."

Although practically any mark may discourage a person from illegally using your photos, only marks based on key elements of your brand, such as your name, will give you the added benefit of promoting your brand.

Another benefit of the tool is that it lets you adapt the level of protection to different audiences.

For example, if you are selling to an audience that may be inclined to impulsively steal your photos (do seniors come to mind?), you may want your photos to have a strong and ominous watermark front and center.

However, if your audience is educated, financially secure, and trustworthy, such as the friends and family of a high society couple getting married, you may want to make your marks less obtrusive, or even eliminate them completely, lest they be insulted with a watermark that shouts: "I do not trust you!"

To sum up, our new watermarking tool not only gives you the best protection available for your photos; it can also help you promote your brand and adapt your level of protection to fit any audience.

The tool is available on the Settings>Display>Watermarks page of your Online Proofing service.

Cheers,

To making watermarks work harder for your success!

Thursday, October 23, 2008

List events in the order that maximizes your sales

Today we want to tell you about a new feature that helps you maximize your sales.

The websites of photographers who use the Moments4Ever online proofing service for selling photos may include a page that lists all the events the photographer has posted or is about to post for viewing and ordering.

However, the default order in which events are listed may not be optimal in terms of maximizing the photographer's sales.

For example, say you, the photographer, have some events that are bringing in orders like crazy.

The system by default might place the highly profitable events in the middle of a long the list, or even worse: at the bottom of the list.

The default position may make your clients work harder to find the events and places you at risk of loosing not one or two orders, but many orders.

Clearly the solution is to place the highly profitable events at the top of your list, where they are easy to find.

Another example; you have a series of high profile 'Coming Soon' events that promise to bring in many new clients and orders.

The default position of these highly anticipated and potentially very profitable events may be at the bottom of a long list, again making them hard to find.

Again, you will want to place them in a position that generates maximum sales, which translates to a position that is easy to find, i.e. at the top of the list.

Note that the Moments4Ever system will collect the names and emails of all the people who want to see and order photos from 'Coming Soon' events.

Later, when the event is posted, you can notify the registered viewers that the event is ready for viewing and ordering by using the Moments4Ever messaging system.

In short, the new event listing feature gives you total control of the order in which events are listed.

By itself, or combined with other features of the Moments4Ever online proofing system, such as the messaging system, this new feature is designed to help you maximize your sales.

Cheers,

To simple and effective ways to maximize sales.

Monday, September 15, 2008

New Photo Uploader reduces the time to post and sell photos online

Today we are excited to release a new photo uploader that allows photographers to post photos online for viewing and selling in record time.

In addition to being fast, the new uploader is easy to use. Simply select the photos to upload from your computer by highlighting them and clicking a button.

The upload starts the instant you complete the selection process. As photos arrive in your Moments4Ever account they are immediately queued for optimization and watermarking.

The uploading process is overlapped with the optimization and watermarking processes to minimize the overall wait time.

As each photo is optimized and watermarked you can see its thumbnail in the uploaded photos display. Realtime.

There is no time wasted batching all your photos and scheduling them for processing at a later time. Everything happens in realtime -- live, on-screen, right before your eyes.

When the upload is complete you can sort, categorize and preview the photos before making them available to your client, with a few more clicks of your mouse. Its that easy.

You can experience the new uploader the next time you upload photos from the Online Proofing area of your Moments4Ever account.

Cheers,

To getting photos to your client as fast as possible!

Friday, July 11, 2008

Multi-File Upload Tool Accelerates Photo Website Deployment

Today we are excited to announce a tool that allows you to accelerate the deployment of your photo website by uploading multiple images to your Moments4Ever account in a single upload operation.

Simply select all the images you want to upload on your local computer and click a button. The tool will instantly start uploading your images to your Moments4Ever account, in parallel.

Graphical progress bars show how the upload is proceeding for each image. As each image completes its upload, the tool proceeds to optimize the image for the web.

When all the images have been uploaded and optimized for the web the tool displays thumbnails of all the images you have uploaded.

You can then immediately use the optimized images on the web pages you design within your Web Designer Center.

The new tool can be found in the Images section of your Moments4Ever Web Designer Center.

Cheers,

To faster and easier website deployments!

Wednesday, June 18, 2008

New Drag and Drop feature simplifies photographer's workflow and increases productivity.

Today we are making available a new drag and drop feature designed to dramatically simplify photography work flow and increase your productivity.

The new feature allows you to easily sequence event photos by simply dragging and dropping them into their 'correct' position for client viewing and ordering.

You no longer have to rename the photos on your computer prior to uploading so that they are in the correct order.

Now you can simply upload the photos then sequence them in your Moments4Ever account by simply dragging and dropping them into the correct order.

The new drag and drop capability also allows you to quickly and easily categorize event photos, hide photos you do not want clients to see, and sequence the category list.

To support this new capability we have also implemented a new user interface that lets you easily view the photos in each category, the photos that are hidden, and the photos yet to be categorized.

These new features are available to every event, new and old, in the Online Proofing section of your Moments4Ever account.

Cheers,

To your simplified work flow and enhanced productivity!

Tuesday, June 17, 2008

Pricing breakthrough: Create and publish a beautiful, ecommerce enabled, photo website for only $17.95!

Today we are introducing pricing that allows you to create and publish a beautiful, e-commerce enabled, photo website for the unheard of price of $17.95!

In case you are wondering, how in the world did we accomplish this breakthrough pricing? Here is how:

First, we offer a low
$17.95 per month photography hosting plan.

Second, we waive the
$99.00 hosting setup fee for users of our Web Designer Tool.

Third, our Web Designer Tool is
free -- so it costs you nothing to create your site, except a little of your time.

The result: for the cost of one month of hosting, or just $17.95, you may create and deploy a beautiful e-commerce enabled photo website!

Add online proofing to your website, starting at only $9.95 per month, and you can own and operate a full e-commerce photography site for under $30 a month!

Cheers,

To high value services at affordable prices!

PS: Cost estimates do not include domain name registration or renewal.

Friday, May 23, 2008

Boost sales with a Coming Soon event greeting

We are pleased to announce the availability of a new and effective way to boost your sales: the Coming Soon event greeting.

The Coming Soon event greeting allows you, the photographer, to give clients an early "heads up" about events that are not yet available, but will be soon.

This is how it works: As soon as you enter an event in your Moments4Ever account, the Moments4Ever online proofing service will start collecting the name and email of the clients who register to view the upcoming event.

Coming Soon event greetings can be tailored for each event and may include information such as the expected release date of the photos, and the fact that you will notify the client of the release.

When the event is published, use the Moments4Ever messaging service to notify the pre-registered clients that the event is available for viewing and ordering.

Here, then, is a simple formula to maximize your exposure and sales: enter events early in your Moments4Ever account, then use the Moments4Ever messaging service to notify interested clients that the photos are ready for viewing and ordering.

Warmest regards,

Your Moments4Ever Team
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